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Executive Vice President, Chief Brand and Marketing Officer | Lowe's

Marisa Thalberg serves as EVP, chief brand and marketing officer for North Carolina-based home-improvement company Lowe’s Companies.

For more than 25 years, Thalberg has led marketing and brand transformation, most recently at Taco Bell, where she made headlines for disruptive campaigns and sales growth. In a 2016 interview with Forbes, she explained her overarching strategy and next steps for the “culture-centric lifestyle brand.” She’s been named to the Forbes World’s Most Influential CMOs list multiple times. She also founded Executive Moms, an organization for working mothers.

Thalberg served as the head of corporate digital and integrated marketing worldwide for The Estée Lauder Companies before joining Taco Bell, and she held various senior leadership roles at Unilever Cosmetics International, Sure Fit Inc. and Revlon. Early career experience includes stints at advertising agencies Saatchi & Saatchi and J. Walter Thompson.

Appears in:

MediaLink & The Whitney Museum Present Art Meets Culture Meets Marketing

21/10/2020 - 17:00 - 17:25 (BST)