Priya

Matadeen

Managing Director | Dazed Media

Having always been interested in people and behaviour Priya graduated in psychology and chose to go into marketing. She started her career in creative agencies at Agency Republic, Wieden + Kennedy and BBDO running accounts for blue chip clients mentored by the likes of Justin Pahl and Cilla Snowball.

Priya then decided to specialise further in fashion and luxury and moved to Spring Studios to work under Robin Derrick, working with clients like Nicholas Kirkwood, Ferragamo, Peter Pilotto and L'Oréal amongst others. Priya then moved from Spring Studios to Vice Media where she worked across the Vice and i-D brands.

Priya then briefly moved to British Vogue before taking the Managing Director role at Dazed Media; working closely with Susanne Waddell and Jefferson Hack to set the strategy for the group; building further on the reputation of the youth culture and pop provocateurs.

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