Chief Marketing Officer | IBM Watson Advertising and Weather; Developer Marketing
Randi Stipes is the Chief Marketing Officer of IBM Watson Media and Weather and Developer Marketing. In her role, she takes an agile, data-driven approach to deliver measurable results for customers across The Weather Company, Watson Advertising and the Developer ecosystem at IBM.
As Chief Marketing Officer, Stipes is passionate about marketing transformation, having helped build The Weather Channel into the world’s most downloaded weather app, evolve Watson Advertising from a publisher to an AI-driven ecosystem, and devise solutions that help consumers and brands confidently leverage data and technology to make more informed decisions and create a more authentic value exchange. Stipes is equally dedicated to finding ways to use technology to propel our planet. She launched Forecast: Change, an award-winning, cross-IBM initiative that highlights the link between climate change and global freshwater water scarcity while compelling communities to take action.