Chief Content Officer | Mars Wrigley
Rankin Carroll is the Global Vice President of Brands, Content and Media for Mars Wrigley. He is responsible for our global brand strategies and experience design. His team is located around the world and works together to make our iconic brands like M&M’S®, SNICKERS®, SKITTLES and EXTRA® culturally famous and meaningfully personal.
In a career spanning more than two decades, Rankin has held local, regional and global marketing leadership and general management roles across 10+ categories, on both sides of the Atlantic. He joined Mars in Canada in 2002 as marketing director for the MARS®, SNICKERS® and TWIX® brands, and has since built brands and made impacts in a variety of roles across the Mars Chocolate, Food and former Wrigley businesses. In 2018, Adweek recognised his leadership and marketing excellence naming him to its Brand Genius Award list.
Rankin is a proud Canadian and citizen of the world. #LeafsForever #RapsForreal
BBDO Worldwide Presents Ten Years of Snickers' You're Not You When You're Hungry
21/10/2020 - 16:30 - 17:00 (BST)