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Abudy Weber

Chief Creative Officer | McCann Tel Aviv

Sigal has been the creative force behind most successful campaigns of McCann Tel Aviv, for both local and global brands, including the Ikea ThisAbles campaign, which, in 2019, brought McCann Tel Aviv a Cannes Lions Grand Prix, on top of many Gold and Silver Lions.

Sigal began her career as an art director at TBWA and then in McCann Tel Aviv, rapidly climbing to Creative Director and VP Creative positions, now holding the Chief Creative Officer position. Among the brands she has led creatively are Honda, Volvo, Ikea, Nestle, Yes TV, Leumi Bank, Yoplait, El Al airlines and many more.

Sigal has a major role in keeping McCann's dominance as Israel's leading agency for over 20 years, winning countless awards in all major local, regional and global creative shows: Cannes lions (inlcuding Grand Prix in 2019), One Show, D&AD, Clio, EPICA, LIA, Eurobest or Golden Drum.

Still, she feels that her biggest accomplishment was having three children at the age of 40.

Appears in:

McCann Tel Aviv & IKEA Present Behind the Scenes: “ThisAbles”

22/10/2020 - 14:10 - 14:35 (BST)