SVP, Addressable Content, UM Studios and Global Head of the UM Studios Addressable Content Engine (ACE) | UM
Suraj is passionate about the intersection of data, creativity and technology; he is credited with developing ACE, a proprietary strategic precision marketing solution where data, media and technology drive content personalization at scale and generate business growth for UM clients. Developing and executing data driven creative campaigns since 2014, Suraj has expanded this capability to key global markets to support UM clients in every region.
As the global business leader for Addressable Content, Suraj manages a team of 50 cross-disciplinary subject matter experts. Suraj is responsible for the success of the business, as well as the needs of Strategists, Creatives, Producers, Developers, and Analysts. His focus on vision, innovation, evolution, and effective trainings have been pivotal to the development of the data-driven creative practice and the ACE solution at UM Studios. Prior to joining UM, Suraj held roles at both publisher networks and creative agencies.