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Regional Head of Strategy and Truth Central, President, MENAT SLC | FP7 McCann MENAT

Based in Dubai, Tahaab heads strategy, data, intelligence and creative effectiveness for FP7 McCann across the MENAT region, and is part of the Strategy ExCo for McCann Worldgroup globally.

He has won 500+ awards across Cannes, Effies, NYF, D&AD, Andy's, Clios, LIA, Midas, WARC, Dubai Lynx, One Show, among others, including a record of 180+ Effies. He is the most awarded strategist in MENAT.

His strategic leadership helped FP7 McCann, from MENAT, to rank The World’s #1 Agency for Creative Effectiveness in the WARC Effective 100 rankings and The Most Effective Agency globally in 2016 and in 2020 in the Global Effie Index (a first for the region). He has also led FP7 McCann to be Effie Agency and Network of the Year, for 7 years consecutively, from 2013 to 2019 in MENA.

Besides strategy, he loves poetry, he runs his own NGO, sports start-up and has directed award-winning films.

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