Global Marketing & Communications Director | Essity
Tanja is the Global Marketing and Communications Director of the Feminine Care Category at Essity and passionate about growing businesses by building brands with a purpose that are worthy being invited into culture. She redefined the global brand positioning, purpose and changed the face of the brand. The campaigns #bloodnormal and Viva La Vulva tackled toxic stereotypes around periods, vaginas and vulvas to create a new normal for womxn, have been awarded 200+ times and put the taboo-breaking brands Libresse/Bodyform/Nana among the top5 most creative brands globally. That's bloody lovely but even better, it's improving millions of womxn's lives worldwide. The newest campaign #wombstories by AMV BBDO, goes where no other brand has been before, inside womxn’s bodies to give a voice to the unseen, unspoken and unknown truths. It was risky, but the right thing to do and all over the world women have thanked the brand for it.
AMVBBDO London Presents Behind the Scenes: "The Truth-telling Journey of Libresse"
22/10/2020 - 16:55 - 17:25 (BST)