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Tressie

Lieberman

Vice President, Digital and Off-Premise | Chipotle Mexican Grill

Tressie Lieberman, Vice President of Digital Marketing and Off-Premise for Chipotle, is responsible for driving digital engagement and growth of new ordering occasions. In this role, Lieberman oversees a team dedicated to building relationships with the brand’s community through social media, the Chipotle Rewards loyalty program, and CRM. Lieberman also drives the strategy and marketing of the delivery and catering business through strategic partnerships and promotions.

Under Lieberman’s leadership, Chipotle has evolved consumer engagement to include breakthrough marketing initiatives such as launching the Chipotle Rewards program utilizing Venmo as a social network and a partnership with TikTok, making Chipotle the first-ever restaurant brand with an official TikTok challenge.

 

With a passion for food and innovation, Lieberman also held leadership positions at Snap Kitchen and Taco Bell. During her Taco Bell tenure, she designed and drove the social media and influencer strategy that positioned Taco Bell to win in youth culture.

Appears in:

Day One Agency & Chipotle Mexican Grill Present How Chipotle Got Real on TikTok

23/10/2020 - 16:05 - 16:30 (BST)