Planning Director | Mindshare China
Velvet Yuan joined the Mindshare China family in 2015, and today serves Nike as Associate Director.
Managing Nike’s Running, Women’s, Sportswear and Cross Category projects, Velvet brings a wealth of strategic experience and creativity to each brief. In addition, she leads Nike’s Always-On Live-streaming and Editorial Media campaigns.
With a background in Spanish Literature and Language, as well as Public Relations from Shanghai International Studies University, Velvet began her career in advertising fuelled by a keen interest in understanding consumer motivation and behaviour.