Velvet

Yuan

Planning Director | Mindshare China

Velvet Yuan joined the Mindshare China family in 2015, and today serves Nike as Associate Director.

Managing Nike’s Running, Women’s, Sportswear and Cross Category projects, Velvet brings a wealth of strategic experience and creativity to each brief. In addition, she leads Nike’s Always-On Live-streaming and Editorial Media campaigns.

With a background in Spanish Literature and Language, as well as Public Relations from Shanghai International Studies University, Velvet began her career in advertising fuelled by a keen interest in understanding consumer motivation and behaviour.

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