Yael’s career kicked off in 2007 with a Cannes Lion Grand-Prix for Dove “Evolution.” In the decade plus that followed, Yael has honed her craft to prove to herself she was worthy of the early accolades.

Yael is drawn to characters and stories that help connect us to ourselves and others. Her work for Coca-Cola, Delta, Volkswagen, and Amazon with agencies Wieden + Kennedy, Leo Burnett, DDB, and World Famous - taps into small, incidental moments that reveal who we are at our core.

In 2018 Yael was honored by the Directors’ Guild of Canada for Outstanding Directorial Achievement in a Comedy Series, for the second season of ‘Baroness Von Sketch’ (CBC/IFC). She also garnered a Canadian Screen Directing award for the series.

Most recently, she wrapped three episodes for the much-loved CBC comedy series, ‘Workin’ Moms’ (Netflix).

Appearances at Lions Live




Cannes Lions

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