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The Creative Effectiveness Ladder Whitepaper

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We are launching a new major study on creative effectiveness during LIONS Live.

Marketing effectiveness experts, James Hurman and Peter Field, will present a major new global study of creative effectiveness, on behalf of Cannes Lions and WARC.

This new framework – The Creative Effectiveness Ladder – was created from an analysis of nearly 5,000 case studies, and designed to create a universal definition and shared language of effectiveness

Tune in at 13:00 (BST) on June 22 to find out more.




Cannes Lions

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