Vox Media Presents the Content Format That Could - Scaling Understanding Despite All Odds

Talent: Cleo Abram, Sean Rameswaram, Heather Pieske, Joss Fong

Vox was founded with the simple mission to “explain the news” and since scaled its signature explainer format across YouTube, iTunes, Netflix and Quibi. Along the way, they realised audiences were seeking this content from brands and in response, Vox Media formed the Explainer Studio – replicating the format for dozens of the world’s leading brands and NGO’s.

In the midst of COVID-19, Vox Explainers have proven to be more relevant than ever as the format's mix of remote interviews, audio soundbites, animation and archival footage was made for a world where production can only happen in the cloud.

In this segment, learn the value of helping audiences understand context and what the future of branded storytelling might look like.

More From Top Rated


Support the global COVID-19 response

LIONS Live is free, for everyone. We’re supporting the COVID-19 Solidarity Response Fund for the WHO. If you can, please donate as much as you’re able to.

Support

LIONS Live FAQs

About

Cannes Lions

Join us on WeChat

If you or your connections are unable to engage with the LIONS Live platform in your territory, you can join us on WeChat. Simply scan this code to follow our public account.

QR
Follow us:
Social Media LinkSocial Media LinkSocial Media LinkSocial Media LinkSocial Media Link

© Copyright Ascential Events (Europe) Limited