Join the 'CMOs in the Spotlight' to learn about how some of the world's most influential brands are tackling the here and now. In these interview sessions, Charles Day, Founder of The Lookinglass puts another CMO through their paces and uncovers the strategic role of marketing (and more specifically creativity) in driving business growth.
What will the world of marketing look like in the next 12 months? How can we prepare ourselves now for times ahead? How can marketers position themselves better as business-growth drivers and enterprise-wide leaders? Join us for an in-depth look at what the future of marketing looks like, right now.
Swati Bhattacharya has always had one constant in her life, and it's a surprising one. Join her as she tells the tale of one particular brand that has followed her through her career from becoming the first female Chief Creative Officer in India to producing “No Conditions Apply,” raising the profile of inclusivity for single women and the transgender community, to winning two Gold Lions in 2018.
Lo-fi creativity is enjoying a special moment right now, but as we will show, lo-fi work has already been winning Lions for many years. For this second part of the LIONS "Guide to Creative Survival" Susie Walker and team have trawled through archives to find years of rich data and insights in the winning entries and talks. She will bust some of the myths associated with this democratised style and offer insights on how to create lo-fi work that works.
In these wrap-up style sessions, creative practitioners and industry heroes share how they would apply each day’s content. Focussed on the “how to” angle, these industry experts breakdown the day’s learning into practical next steps.
Cannes Lions - The International Festival of Creativity - has been championing creative excellence since 1954 with the goal of providing the definitive benchmark for creativity that drives progress
We've launched LIONS - The Home of Creativity - that will serve as the destination for anyone in the business of creativity who believes in the power of creative possibility, aims higher and looks forward. LIONS exists to drive progress through creativity.