The age-old craft of storytelling has always been the bedrock of the creative industry. While the basics of good storytelling remain the same, the environment, platforms and culture in which these stories live have evolved. So too have the techniques and technologies that bring them to life. What are the new techniques and trends shaping the best storytelling today? We’ve dug into the data and case studies from the Cannes Lions entries to uncover new tactics used to enhance approaches to modern storytelling. With insights from world-renowned storytelling experts, and a wide range of examples from Lion winners, we’ll provide some creative firepower to enliven your storytelling today, with inspiration from ideas that have been proven to work in practice.