As digital channels and technologies multiply, brands must find new ways to engage and entertain consumers at every touchpoint along the customer journey. With the likes of voice assistants, chat bots, AI and multi-sensory devices added to the creative’s toolkit, brands are exploring unconventional creativity beyond the realms of traditional media to tell new and distinctive stories. What tactics and techniques are actually working? How can these technologies complement brands’ creative and media strategies?
Exploring trends in the data from the Cannes Lions entries, and examples of Lion-winning work, we examine left-field and innovative new ways for brands to engage with customers. Be inspired by bold, brilliant ideas that will force you to think beyond the bounds of conventional creativity.