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WARC Presents Showcasing Success: Tips and Tricks on Writing Killer Cases

Talent: Andy Nairn, Andreas Krasser, Agathe Guerrier

How do you show your work has worked? Your clients want to know. Your colleagues want to know. Effectiveness awards judges want to know too.

Telling the story of your campaign is a core skill for strategists. As part of WARC’s Strategy Toolkit, we asked three award-winning strategists to share their secrets. Here are their tips for writing better case studies.

First aired: Wednesday 3rd March

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