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Guides & Resources

The resources and guides you see here will help you embed the knowledge shared by industry experts throughout the week of LIONS Live. You will find a report unveiling the big creative themes for 2021, identified through our biggest research study to date with the creative community (more than 1500 of you took part). We also offer a selection of guides designed to help you focus on honing each of the key skills discussed throughout the week, and a series of exercises to practice these skills every day! Enjoy.

Report: The Big Creative Themes for 2021

Discover the key topics that will set the framework for discussion, debate and insight at Cannes Lions and beyond.
What are the key creative themes for 2021? How are these themes evolving post-pandemic? We’ve surveyed more than 1500 senior industry leaders to establish the most important topics and trends on the minds of the creative industry.This repor...


The experts help you hone your skills in six handy summary guides.


A series of dynamic exercises to support you at each step of the creative process.