Diageo Presents Making Gender Equal Advertising a Reality

Talent: Andrew Geoghegan, Grainne Wafer

Everyone believes our industry should be more gender equal, but change is hard to come by.

The industry needs radical change. Gender balanced creative teams are the exception not the rule. There are too few women in creative leadership roles. Our cultures need to be more inclusive. We can do more to combat harmful stereotypes in our ads.

Join Diageo’s Andrew Geoghegan and Grainne Wafer who will share seven lessons they have learnt that will help you drive gender equality in your business and creative work. They will leave you inspired to take practical action that resets the standards.

We can only achieve change together. Let’s make our ambitions for gender equal advertising a reality.

First aired: Wednesday 24th June

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