RPA Presents The Beauty of Ugly

Talent: Tim Leake

COVID-19 fast-forwarded the adoption of many trends, including one we talked about at Cannes Lions 2019 — Ugly content. Quarantine means no fancy production shoots for us — so, like or not, entertainment companies, ad agencies and brands had to go lo-fi. And you know what? It didn’t suck. Let’s talk about how an interesting trend from last year became mainstream this year, why this is actually exciting and what it might mean for the future.

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