RPA Presents The Beauty of Ugly

Talent: Tim Leake

COVID-19 fast-forwarded the adoption of many trends, including one we talked about at Cannes Lions 2019 — Ugly content. Quarantine means no fancy production shoots for us — so, like or not, entertainment companies, ad agencies and brands had to go lo-fi. And you know what? It didn’t suck. Let’s talk about how an interesting trend from last year became mainstream this year, why this is actually exciting and what it might mean for the future.


More From Keynotes

The big issues tackled by the big names

Support the global COVID-19 response

LIONS Live is free, for everyone. We’re supporting the COVID-19 Solidarity Response Fund for the WHO. If you can, please donate as much as you’re able to.

Support

LIONS Live FAQs

About

Cannes Lions

Join us on WeChat

If you or your connections are unable to engage with the LIONS Live platform in your territory, you can join us on WeChat. Simply scan this code to follow our public account.

QR
Follow us:
Social Media LinkSocial Media LinkSocial Media LinkSocial Media LinkSocial Media Link

© Copyright Ascential Events (Europe) Limited