Talent: Zainab Salbi
It is no secret that content providers, from news media to advertisers to shows and movies, realise the need for more female representation in their content. However, the question of the moment is not related to quantity, the issue is the quality of what a fair representation of women means.
How women are treated in mainstream content is still coming from a very traditional treatment of what being a woman means. The arrival of new players in the market makes this “controlled” representation not sustainable. Their successful content reflects a more authentic expression of women outside of the controlled box that has been available thus far.
If good content is a mark of success then traditional media has much to