A New Era for Data - With the Mayor of Stockton, California

Talent: Michael Kassan, Michael D. Tubbs

There is no doubt that data plays a critical role as marketers shift from targeting audiences to engaging consumers, especially in these times; the challenge is deploying it in ways that power impactful creative and drive growth. These performance-obsessed companies have optimised data & insights to drive meaningful connections between brands and consumers.

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Leading brands, agencies, media companies and technologists dig in to the new dynamics re-shaping the business of creativity

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