Andrew

Geoghegan

Global Consumer Planning Director | Diageo

Andrew is the Global Consumer Planning Director at Diageo - the world’s largest premium drinks company. He leads a 130 strong function in 52 countries in their mission to lead the total business with ideas and insights that sell more.

He is passionate about marketing effectiveness and has pioneered an approach across Diageo using leading-edge data and technology called marketing catalyst. This programme has already paid back over x15 the initial investment and the IPA recognised Diageo’s dedication to effectiveness in 2018 with a special award. To raise creative standards he introduced ‘creative sparks’ a programme blending inspiration with capability building.

Andrew was featured as a Male Agent of Change by Management Today in 2019 for his work on gender representation. This is work he has shared at Cannes and the UN women’s council in service of their 2030 sustainable development goals. Andrew is a regular columnist for Marketing Week.

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