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VP Marketing CEMEA | Visa

Christine Harb serves as the Vice President of Marketing at Visa Inc. and is responsible for building Visa’s brand strategy across Central and Eastern Europe, Middle East and Africa (CEMEA). In her role, she oversees integrated media and creative campaigns, drives operational efficiencies and fosters Visa’s digital transformation and roll-out of innovative products and solutions.

Christine is highly positioned executive in the marketing and digital industry with more than 15 years of experience. Before joining Visa, she served as Global Luxury Lead and Head of Marketing MENA at Facebook. Earlier, she has held different leadership roles at top-class marketing brands such as Nike and Red Bull. She holds an MBA from IE Business School and a Masters in Marketing from Panthéon-Sorbonne Paris I.

Christine is a strong advocate in education - she is part of a career advisory board and regularly supports students and young specialists with their professional decisions.

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