Clarissa

Pantoja

Corona Director México | Grupo Modelo S.A. de C.V.

Clarissa Pantoja has been with ABInbev for over 12 years. With experience in marketing from local to global roles, starting in Brazil, then New York, and now based in México, she leads Cerveza Corona, in the motherland of the brand — where she was named to Adlatina's 2019 "Women to Watch” list. Under her direction, Corona was recognized as the most valuable brand in Latin America in 2018 and as the most loved brand in Mexico in 2020.

From leading global experiential programs to serving as the Head of Music and Corona Communications Director, she's led the brand platform "This is Living" in several countries, as well as the Corona Sunsets Program across the globe. In México, she launched the first heritage campaign to tell the brand history "La Cerveza Más Fina." She started one of the most significant movements in the country to protect the oceans: "Desplastificate."

Appearances at Lions Live

Support

LIONS Live FAQs

About

Cannes Lions

Join us on WeChat

If you or your connections are unable to engage with the LIONS Live platform in your territory, you can join us on WeChat. Simply scan this code to follow our public account.

QR
Follow us:
Social Media LinkSocial Media LinkSocial Media LinkSocial Media LinkSocial Media Link

© Copyright Ascential Events (Europe) Limited