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Copywriter | McCann TEL AVIV

Eldar Yusupov is 33, lives in Israel and is happily married to Dina.

Eldar was born with Cerebral Palsy, but this has not stopped him in his way to success.

He holds a bachelor degree in film and television from the Tel-Aviv University and has also studied and practiced copywriting at the ACC college in Tel-Aviv.

He is now working as a copywriter at McCANN Tel-Aviv and his big break in advertising came in 2019, when, based on his daily struggles and needs, he came up with a breakthrough idea to democratize Ikea furniture and make it accessible to everybody. His idea materialised into Ikea ThisAbles project, where he also holds the main role:

Appears in:

McCann Tel Aviv & IKEA Present Behind the Scenes: “ThisAbles”

22/10/2020 - 14:10 - 14:35 (BST)