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Marcello

Serpa

Former Co-chairman | AlmapBBDO

Marcello Serpa studied graphic design in Germany where he started working at GGK and R.G. Wiesmeir. In 1989, he returned to Brazil to DPZ and later DM9DDB. In 1993, he became Partner and Chief Creative Officer at AlmapBBDO. He has won multiple awards including Brazil’s first Grand Prix and more than 150 Lions. In 2000, he was the youngest TV and Press Jury President and in 2014, he was again Jury President at the 60th Cannes Lions for the Press category. Whilst head of the agency, AlmapBBDO won Agency of The Year three times. At 45 he received the 2008 Clio’s Lifetime Achievement Award and in 2016, after leaving the business he won in The Lion of St Mark for his contribution to the creative industry. After that, Serpa moved with his family to Hawaii to continue creating images but now with paint on canvas. His first exhibition was at Apart Gallery in NY.

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