SVP, Brand Marketing | Vivendi
Maria is a multilingual, multinational marketing executive with extensive knowledge of modern marketing principles (brand strategy, digital marketing, data analytics, content, insights, and product innovation...) built over +20 years experience, running business units with +350MM USD in turnover.
Maria is currently Senior Vice President of Brand Marketing at Vivendi Group, where she fosters synergies between the Vivendi business units and expands Vivendi's global position and leadership in the entertainment space through strategic marketing initiatives. In this role, Maria also supports all Vivendi BU’s in their marketing and brand partnership needs. She also works with external clients to provide Vivendi content services to drive business growth.
Maria is also the Chief Insights Officer for Havas Group, a division of Vivendi, leading a team of more than 200 people in 40+ countries, providing Consumer, Industry and Market Insights. She is responsible for the global Meaningful Brands study, the cornerstone of Havas’ positioning.