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Martina

Poulopati

Global Marketing & Communications Director | Essity

Martina’s work at Essity, having led global communications for their feminine care business for 5 years, includes taboo-smashing campaigns Red.Fit, #bloodnormal, #vivalavulva and most recently #wombstories, that have gained worldwide recognition and numerous awards, including 2x back-to-back Cannes Lions Titanium, Grand Prix Glass Lion for Change, D&AD Black Pencil of the Decade (craft), Grand Prix of Excellence at Marketing Society, Grand Prix at WARC for effective use of brand purpose, and more. Thanks to her work, Essity feminine care is now recognised for disrupting the category, fighting against period-shaming stereotypes and the myth of vulva perfection. Martina has 20 years of agency & client-side experience, having worked with A+ list brands in a variety of industries, from FMCG to consumer electronics to IT in B2C and B2B roles. She has a passion for disruptive creative work and isn’t afraid to fight for it.

Appears in:

AMVBBDO London Presents Behind the Scenes: "The Truth-telling Journey of Libresse"

22/10/2020 - 16:55 - 17:25 (BST)