CEO and Chief Creative Officer, India and Chairman, Asia Pacific | McCann Worldgroup
Prasoon Joshi is the CEO and Chief Creative Office of McCann Worldgroup India & Chairman McCann Asia Pacific.Under his leadership, vision and craft, McCann India has become a powerhouse that has the pulse of this diverse market of 1.3 billion consumers. An MSc, MBA , his work for mainstream brands like Coca Cola, MasterCard, J&J , Perfetti, Nestle, Maggi, and national ones like Dabur, Britannia and more, is well recognised. His campaign for HappyDent “The HappyDent Palace” was ranked as one of the “Top 20 Campaigns of the 21st Century” by The Gunn Report. Prasoon has served as Titanium and Integrated Jury President at the Cannes Lions Festival of Creativity and has chaired or served on juries for national and international awards shows, that include; The One Show, D&AD, The Clios, Spikes Asia and Adfest. He edited "The Gunn Report" in 2013 and has also been designated a Young Global Leader by the World Economic Forum. He has been responsible for consistently creating brand and social campaigns like Incredible India Swachh Bharat and Pulse Polio for brands like Dettol, in the midst of the Covid-19 crisis. Prasoon has authored 5 books as well, his first at the age of 17 and his latest “Thinking Aloud” released in January 2019. Prasoon was honoured with The Padma Award by the Indian Government, one of the highest civilian honors in the country.