Vice President of Global Creative & Content Marketing | Marriott International
Scott Weisenthal is Vice President of Global Creative and Content Marketing at Marriott International. A member of brand and marketing leadership, Scott is responsible for setting Marriott International’s content strategy, as well as supervising the development and execution of high-profile marketing campaigns that drive demand for the company’s portfolio, brands, and loyalty program around the world. With a focus on business development and content monetisation, Scott manages four dynamic business units that sit at the nexus of content, technology, and distribution: Marriott Content Studio, Marriott Bonvoy Traveler, M Live and the Marriott Advertising & Brand Design Group. In 2019, he led the global launch of Marriott International’s new loyalty program, Marriott Bonvoy, which was the biggest, most successful marketing campaign in company history. Previously, Scott served as SVP of the Content Innovation Agency at NBCUniversal, where he was a member of the NBCUniversal Marketing Council, Music Council, and Symphony Council.